I am reba joy and I’ve worked across advertising, marketing, and SaaS, moving through nearly every kind of design role, from studio designer and art director to creative director and product designer.

The singular thread connecting it all is this: first and foremost, I am a designer.

In my humble opinion – Design is everything.

Regardless of what’s being created, having a foundational understanding of how to communicate, how to create a bridge between what you are offering and how people need to perceive it are key.

Whether I’m shaping a brand, building a user flow, or guiding someone toward transformation, I see design as the bridge between your offer and the world that awaits it.

With over 15 years of experience, I am a creative thinker who weaves together storytelling, visual design, and human-centered thinking to bridge the gaps between people, ideas, and experiences.

get to know me.

There is more to every experience,
and there is more to me.