The National WWII Museum – #1 World War II History Museum

Logo of the National WWII Museum in New Orleans with large letters WW II in a blue and red box and the museum's name below.

Creative Director and Senior Director of Creative Strategy

Working Creative Director – Designing and managing of the design and web team of five, while co-leading the greater marketing team of 16. Together, we created and maintained all internal and external marketing materials for over 16 individual departments.

TLDR as the Creative Director and later Senior Director of Creative Strategy, I worked closely with my team to do impossible things for this great organization. Designing everything from websites – to commercials – to collateral for fundraising events.

As Creative Director, I balanced being one of the primary hands-on creatives with managing workflow across 16 departments.

My work ranged from building the foundational design process and organizational systems to formalizing creative kickoffs, refining design workflows, and coaching the team as we elevated the brand.

Key Accomplishments

  • Developed the foundational process and methodology for managing the creative and photographic assets for our department of 16 people, and the greater organization of over 200, including external vendors. 

  • Creative lead for the Museum’s first internal 360 Advertising campaign. This campaign included: Print ads, broadcast, radio, and additional marketing collateral for PT-305.

  • Designed and managed multiple print publications for the Museum in addition to contributing to the website redesign and the visual design of numerous websites, landing pages, and digital experiences.

 
Old rusty vintage truck parked in front of a teal brick wall with a mural that reads "Drafts for CRAFTS, Restore + Preserve" sponsored by IberiBank.
Brochure or promotional material for the Higgins Hotel & Conference Center featuring an illustration of a large, modern white hotel building with the word 'Higgins' on its facade, set against a blue sky with clouds.
Open brochure for Higgins Hotel & Conference Center featuring a photo of the interior lobby with a staircase, framed photos on the wall, and decorative pendant lights.
Open brochure with left page featuring green background and text about Andrew Higgins and World War II, right page displaying the logo and name of Higgins Hotel & Conference Center with a gold border.

Creators are going to create – am I right?

 
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In my humble opinion – Design is everything.

Regardless of what’s being created, having a foundational understanding of how to communicate, how to create a bridge between what you are offering and how people need to perceive it are key.

Whether I’m shaping a brand, building a user flow, or guiding someone toward transformation, I see design as the bridge between your offer and the world that awaits it.