August 2015 – September 2016

The Idea Village

In House Art-Director

The Idea Village is a New Orleans based business incubator – supporting entrepreneurs in making their visions come to life. As the In-House Art Director I led and concepted all in-house designs for the strategic design thinking, experiential, print, and motion design for the New Orleans Entrepreneur Week (NOEW) Festival and greater organization.

TLDR as the In-house Art Director I created process that supported the creative needs of the entire organization and festival – attended by over 15,000 people. As the sole designer, I concepted and designed everything from animated title sequences, the website and mobile experiences, to multiple printed publications and developed the design system for organizing and aligning each space with creative.

Built scalable creative systems, led cross-channel campaigns, and delivered high-impact print and digital design – strengthening brand cohesion and streamlining creative production across a 200+ person organization.

Key Accomplishments

  • Developed the foundational process and methodology for managing the creative and photographic assets for our department of 16 people, and the greater organization of over 200, including external vendors. 

  • Creative lead for the Museum’s first internal 360 Advertising campaign. This campaign included: Print ads, broadcast, radio, and additional marketing collateral for PT-305.

  • Designed and managed multiple print publications for the Museum in addition to contributing to the website redesign and the visual design of numerous websites, landing pages, and digital experiences.

 
A campus map display with a black base and a purple triangular top in an outdoor plaza, featuring a detailed map of the campus area with street names and points of interest, and the Solomon Group logo at the bottom.
A pink flag with white and purple design elements, promoting NOEW (New Orleans Entrepreneur Week), startup alley, powered by Hollywood Trucks, and encouraging participation with hashtag #NOEW2016.
Three printed flyers on a wooden surface, featuring event information for New Orleans Entrepreneur Week and associated programs.
A banner for the NOEW (New Orleans Entrepreneur Week) lounge stands at the entrance of a spacious, modern event space with people sitting and standing, surrounded by brick walls, wooden floors, and large windows letting in natural light.
Open promotional brochures for NOEw, with one displaying the phrase "BE PART OF THE NEXT" and another titled "ABOUT THE BIG IDEA" in bright yellow and pink, placed on a wooden table in a well-lit room.
Pink promotional banner for New Orleans Entrepreneur Week with the slogan "All Hail the Hustle" and social media icons for Twitter, Instagram, and Facebook. It is produced by The Idea Village.
Black field guide booklet titled 'NOEW 2016 Field Guide' with yellow arrow graphic, on a peach-colored background.
Open magazine showing a two-page event schedule with a blue and white design, and a purple feedback section on the left page. The schedule lists events for March 16 and 17, with times, titles, descriptions, venues, and speakers.
Open magazine showing event schedule on the left page and a purple advertisement for NOEW, New Orleans Entrepreneur Week, on the right page, featuring event details and a call to action to buy voting chips and learn about the VIP experience.
Open magazine or booklet displaying event schedules for a multi-day conference, with sections for Friday, Saturday, and Sunday, and an advertisement for New Orleans Entrepreneur Week in purple and pink at the bottom left corner.

Creators are going to create – am I right?

A woman with curly blonde hair, wearing earrings, a heart-shaped necklace, a dark top, and an open white shirt. She is smiling slightly and sitting in a room with wooden walls, large windows, a beige sofa, green plants, and a glass of water on a side table.

In my humble opinion – Design is everything.

Regardless of what’s being created, having a foundational understanding of how to communicate, how to create a bridge between what you are offering and how people need to perceive it are key.

Whether I’m shaping a brand, building a user flow, or guiding someone toward transformation, I see design as the bridge between your offer and the world that awaits it.