August 2015 – September 2016

Peter Mayer Advertising

Studio Designer to Associate Art Director

Cut my teeth in high-volume studio production, mastering nationwide print and digital standards while delivering flawless execution at scale. Elevated campaigns for major brands like CenturyLink, Zatarain’s, Sunbelt Bakery, and Sanderson Farms—crafting broadcast, print, digital, and out-of-home creative that not only met exacting brand standards, but pushed them forward.

TLDR as the as Studio Designer and later Associate Art Director, I concepted, designed, and executed thousands of projects in a high-volume environment with a small, tightly organized team. I learned that structure and process aren’t constraints—they’re the secret weapons that allowed us to pull off the impossible, seamlessly, again and again.

Fast-tracked to Associate Art Director after producing 5,000+ flawless assets for CenturyLink, I went on to launch buzzworthy campaigns for brands like Zatarain’s, earning deep client trust and a reputation for delivering high-impact creative that meets any deadline, maximizes budgets, and breaks past design limitations.

Key Accomplishments

  • Promoted to the Associate Art Director position following the exceptional creation of over 5,000 pieces of direct mail for CenturyLink, the third-largest telecommunications company in the United States.

  • Creative design solutions to support Zatarains for an effective launch of the Crawfish Takeover campaign with engaging environmental designs.

  • Strengthened client trust in the ability of the agency to successfully represent and reach target audiences.

  • Effectively managed client budgets and project deadlines while progressively coming up with new methods to overcome design limitations. 

Brochure advertising Prism TV, highlighting modern age television with various channel options, a 4K TV screen showing Minions, and contact information for CenturyLink prism TV.
Open magazine with content about intuitive TV technology, featuring images of people watching TV and icons of various TV-related devices and services.
Open magazine spread with article on controlling smart TVs, featuring images of people watching TV, smartphone, and tech gadgets, with headings and text about smart TV features.
Brochure advertisement for home entertainment technology, featuring sections about an interactive whole home DVR, and smart TV accessories like a wireless set-top box, with images of people using TVs, tablets, and remote controls.
Open brochure advertising television channels and internet package deals with colorful graphics and text.
A magazine advertisement for different cable TV packages with prices, channel information, and logos of popular channels, featuring Minions characters from Despicable Me at the bottom left corner.
Advertisement for new television technology, featuring an image of a green couch, with bright neon text and a space for customization at the top, on a black background with green and white accents.
Screenshots of CenturyLink internet service advertisements. The first frame states 'CenturyLink is' and 'Bringing the heat.' The second shows a laptop with '5x Faster,' with contact number and speed info. The third highlights '3 years, 1 price,' with
Four advertisement slides for CenturyLink internet services. The first highlights a 3-year price guarantee; the second promotes a summer of savings; the third displays a phone number 888.888.8888 with a note to call today; the fourth shows a laptop w
Four digital advertisements for CenturyLink services. The first promotes a home internet plan at $19.95 per month for three years, showing a laptop image. The second offers a three-year price guarantee with a green circular badge. The third displays
Screenshot of Zatarain's recipe website with a colorful collage of food and festive decorations, featuring lime, shrimp, and tropical leaves.
Screenshot of Zatarain's recipe website showing various images of Louisiana food, culture, and landmarks.
Facebook news feed with a post about finding dinner, showing a collage of food images, lime, rice, meat, and vegetables.
Screenshot of a social media page for Zatarain's featuring various images of crawfish, food, and New Orleans scenes.
Street view showing sidewalk, brick wall with black fence, and signs including Zatarain's advertisement.
Building with large sign saying 'Every boil has a not-so-secret ingredient' and illustrations of lobsters, with text 'There's a boil around every corner', with food decorations and a parked car in front.
Red surface with a shadow of a lobster and a sign for Zatarains, a Louisiana brand since 1889, featuring crab in oil.
Close-up of a package of Aramid's seafood, with a vivid yellow background, blue and red text, and a lobster illustration, on a seafood restaurant counter. In the background, blurred containers and a metal surface are visible.
Nighttime city scene with people walking past a building featuring a large illuminated sign with a lobster and the hashtag #ZATARAINS.

Creators are going to create – am I right?

 
A woman with curly blonde hair smiling in a warmly lit room with wooden walls, sitting on a cream-colored sofa with a green pillow, wearing a dark top, white open shirt, hoop earrings, and a gold necklace with a heart pendant.

In my humble opinion – Design is everything.

Regardless of what’s being created, having a foundational understanding of how to communicate, how to create a bridge between what you are offering and how people need to perceive it are key.

Whether I’m shaping a brand, building a user flow, or guiding someone toward transformation, I see design as the bridge between your offer and the world that awaits it.