Hey, I’m Reba Joy– a hybrid visual/brand designer and UX strategist with 14+ years of experience across brand, product, and digital design. My work centers on turning real human insight into elegant, high-impact design – whether that’s a new visual identity or a user flow that finally makes sense.

I believe that design – in all of its applications – is the invisible thread of connection. Connecting each of us through emotion and feeling – the experience of a site or of a brand. Whether I’m shaping a brand, building a user flow, or guiding someone toward transformation, I see design as a bridge of connection that makes ideas reality.